Account-based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.

Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers. In the age of information abundance, marketers are always fighting for the attention of potential customers. Because of this, companies that want to focus on the highest possible ROI need to place their attention on high-value accounts, keeping account penetration, marketing penetration, and logos in consideration. To reach their goals, marketing teams must employ strategies that meld the expertise of sales and marketing to locate, engage with, and close deals with high-value accounts that matter the most.

Account-based marketing helps the companies to increase the account relevance. Aligns marketing activity with a strong account strategy. Avail the most effective marketing value. Inspire your potential customers with an engaging and compelling content. Identify the specific contacts within a specific market.

The advanced technology of account-based marketing is appreciated by different companies increasingly. While business marketing is structured by direct, social, PR channels, the concept of account-based marketing brings all of them together. It becomes possible to focus on an individual account. With the commoditization of the market increasingly, customers see no difference between their competitors and suppliers.

Identify your target audience to create a successful marketing. In case of dealing, organizations are focused here, not people. Identifying the target accounts is a collaborative effort between the sales and marketing. It requires data from different areas and that consists of different things like company size, industry, annual revenue, location as well as market influence, expected profit margin, and repeat purchase. Marketing research is qualitative and that is a quite valuable tool. It provides the kind of information that makes you capable to contribute by using your experience and intuition. Research your accounts properly to get detailed information and represent your authentic business customer.